Hello, I’m Victoria.
As a marketing consultant I help niche fragrance and beauty brands launch and grow in the UK market. I have over 20 years of experience in the industry, and I am a certified fragrance specialist by The Fragrance Foundation.
My core competencies include retail marketing, digital and social media, copywriting, creative solutions, brand management, global to local market strategy, sales and distribution strategy.
I also have a strong analytical skill set and a passion for customer centric marketing. I lead and manage teams, I am also very comfortable working autonomously in entrepreneurial environments.
I’m driven to continue my long-standing partnerships with suppliers and retailers in the industry. My goal is to deliver innovative and effective marketing campaigns that drive brand awareness, customer loyalty, and both sales and marketshare growth.
My Approach
Collaborative
I believe in the power of collaboration to create exceptional results. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a strategy that not only reflects your brand but exceeds your expectations.
Creative
I take a creative approach to my work to ensure your strategy aligns with your vision and reflects your unique brands objectives. We’ll work together to refine and fine-tune our plans, leaving no detail overlooked.
Commercial
I have a creative dynamic underpinned with commerciality, I have a proven track record of driving brand growth and revenue. Combining engaging storytelling that not only captivate audiences but deliver measurable results. With expertise in market analysis, digital marketing, and brand positioning, my style of marketing is at the intersection of creativity and commerce turning insights into impactful strategies. Whether you’re launching new products, enhancing customer engagement, or looking at a brand awareness multi-channel campaigns.
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Digitally Focused
Digitally driven strategies
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20+ Years of Experience
Retail, Digital, Social Media
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Strong Retail Partnerships
Harrods, Selfridges, Harvey Nichols
Brand Launch: Maison Crivelli
We launched the brand in Feb 2020 in what turned out to be the worst possible time, despite that we built strong foundations, exceptional retailer partnerships and unique customer experiences, it was incredible to help deliver their first £1m retail…
Case Studies
Training : Juliette has a Gun
We developed and launched a brand and NPD online training portal alongside a monthly incentive + Gratis schedule
Product Launch : Bvlgari Le Gemme
We helped Bvlgari introduce the Le Gemme collection to the UK market, with a selective distribution strategy and retailer exclusivity program
Loyalty : Debenhams Beauty Club
We helped Bvlgari introduce the Le Gemme collection to the UK market, with a selective distribution strategy and retailer exclusivity program
Content Creation : Olverum
We helped Olverum during a period of brand transition from a single product offering to a wellness company focused on mind, body and spirit. We worked on a content strategy focused on lifestyle and education, inlcuding new brand imagery and brand website.
Eventing : Meet the Perfumer Alberto Morillas
We helped deliver a suite of events showcasing Master Perfumer Alberto Morillas for his entreprenueal brand Mizensir with F&M and Harrods
Visual Merchandising :
We helped design and implement a suite of visual merchandising tools to elevate in store presence and brand awareness with added QR codes to drive direct to e-commerce if stock or assistance is not available
What Clients are Saying
"£1m… is such a great achievement, which above all translates your support, dedication and unstoppable energy to bring Juliette has a Gun to the next level in the UK!"
Romano Ricci, Founder and Creative Director Juliette has a Gun
"I have worked with Victoria on numerous projects… I have found her to be a woman of great passion, creativity and energy. Her knowledge of the Fragrance & Beauty business and market place is second to none. Her drive to keep improving her skills and industry knowledge never cease to amaze. Victoria is truly a 21st century marketeer who cares about people and their businesses."
Mark Charles, Creative Director Mail Newspapers
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your brands needs.
FAQ
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First off we will have an initial free consultation to determine your requirements, project scope and objectives. We will discuss what we feel I can add to the project to deliver optimal success
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin). As a ball park my daily rate is £300.
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Timelines depend on the project, but I generally dedicate up to a month to a client, with the possibility of an extension based on my availability. However, project length is individual and can be charged on a flat day rate